Cultivating a Circular Culture

DecarbEurope partner APPLiA has developed a Circular Culture initiative. It aims to promote a societal change to move towards a circular economy.

APPLiA is a Brussels-based trade association that provides a single, consensual voice for the home appliance industry in Europe. Its members manufacture a wide variety of home appliances:

  • Large appliances such as refrigerators, freezers, ovens, dishwashers, washing machines and dryers;
  • Small appliances such as vacuum cleaners, irons, toasters and toothbrushes;
  • Heating, ventilation and air conditioning appliances such as air conditioners, heat pumps and local space heaters.

One of their initiatives is Circular Culture, aimed at promoting a societal change that involves all of us, as citizens, in the shift towards a circular model.

Two recent Circular Culture projects are worth highlighting.

A pension plan for appliances

In this video, APPLiA follows the life of a coffee machine – one that has been loyal to consumers, but wants to retire gracefully and contribute to the life of some other consumer electronic product.

It explains why achieving Circular Culture can be the right shift towards circularity and how European legislation has the potential to bring this model forward.

Want someone to pick up your company’s e-waste?

Are you a company or organisation looking to get rid of your old computers, refrigerators, tools, coffee machines and other electro-appliances quickly, efficiently and in accordance with the applicable legislation?

Smartloop is the ideal solution. Developed by Recupel, this online platform brings you into contact with recognised e-waste haulers.

Post your old appliances on Smartloop in just a few clicks: it’s simple, free and available 24/7. You agree on a price and a collection date with the e-waste hauler of your choice who picks up your e-appliances at your place of business.

The recognised e-waste recyclers extract valuable components and raw materials from your old appliances and reinsert them into the economy, reducing the need for traditional mining.

For more ideas and projects that can move society towards a circular model, check out APPLiA’s Circular Culture website.

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